Why?  Why do we do what we do in sales?  Sounds simple right?  I assure you it is not.  In my decades as a Sales Practitioner and Leader, I have seen the same mistakes repeated time and time again.  The reason?  Sellers don’t have an intimate understanding of their sales “why.”  I’m not talking about the overused cliche of why.  I’m talking about the understanding of the personal impact of each task in the sales process.