SPEAKING
Keynotes that change how teams sell on Monday.
Ronnell Richards delivers keynotes and workshops that change how technology sellers and channel teams actually behave after the event. Sessions blend 25 years of field experience with the Relationship-Centric Selling method.
FOR EVENT ORGANIZERS
Grab the speaker one pager.
Topics, formats, bio, and booking details in a single PDF you can forward to your team. Add your email and it downloads right here.
FORMATS
Pick the shape that fits your room.
Keynote
45 to 60 minutes
A high-energy main-stage talk that resets how the room thinks about trust, discovery, and closing. Best for conferences, kickoffs, and partner summits.
Workshop
Half day or full day
Hands-on training where teams build their 3 W's, rewrite outreach live, and leave with messaging they will actually use on Monday.
Panel and fireside
30 to 45 minutes
Moderated or featured guest sessions on the state of the channel, partner activation, and selling in the age of AI.
SIGNATURE TOPICS
Talks built from the field, not a template.
Every session is tailored to your audience and grounded in the Relationship-Centric Selling method.
Relationship-Centric Selling in the age of AI
Why automation raised the floor and lowered trust, and what sellers must do differently to stand out now.
Activating the dormant 90% of your partner ecosystem
TSDs recruit roughly 1,500 partners a year and about 10% ever produce. Here is how to develop the rest.
Old money to new money
Growing revenue from the base you already have instead of chasing the next cold list.
Shut The Hell Up and Sell
The talk behind the book. Listen more, pitch less, and let the close happen as a result of alignment.
WHO IT IS FOR
Audiences
- Supplier and vendor sales kickoffs
- TSD partner summits and roadshows
- Technology Advisor and MSP communities
- Industry conferences and associations
- Corporate sales organizations and revenue teams
WHAT CHANGES
Outcomes
- Sellers leave with a clear who, what, and why for their own book of business
- Teams replace generic outreach with relevant, trust-first messaging
- Leaders get a shared language for coaching discovery and pipeline quality
- Sessions have generated qualified opportunities from a single talk
Ronnell's webinar trainings consistently doubled our turnout.
JoLynn Hauser, Gradient Cyber
BOOKING
Let's talk about your event.
Share your date, audience, and the behavior you want to change. Ronnell will come back with a session outline built for your room.
